UOTB x AI: Our Formula Fueling Healthcare Marketing
As Managing Partner for Umbrellas on the Beach, I’ve always found the opportunity to shape, build and contribute to the growth of our talented team very rewarding. It’s just as rewarding as the work we do that impacts healthcare professionals and the patients they treat. People, first and foremost, are the reason I chose to lead this agency. I have always believed in the power of human creativity and strategic thinking.
But I also believe – like many others – that technology is reshaping the way we work. I’m fascinated by AI and its impact on healthcare marketing from creative and personalization to automation and data analysis. We at Umbrellas on the Beach have immersed ourselves in both learning and applying AI because every human specialist for every discipline knows about these new worldly tools and has a stack to choose from. People are still and will remain the foundation, and it is people who choose and use the tools. Part of our agency culture is to be curious, life-long learners, and that’s why we are determined to explore them.
Here’s our practices on AI and how it impacts what we deliver for all our clients.
We’re committed to using AI with integrity, responsibility and full transparency. It is a tool and not a substitute for human judgement or empathy. Collaborating with clients on many MedTech launches, we’re fully aware of the need for confidentiality and we would NEVER upload proprietary information into open AI tools. We will always be transparent with you on how AI fits into our process and ensure its use is ethical, secure and aligned with industry standards.
AI is an enhancement, and not a replacement. Whether it’s informing a strategic plan with research, brainstorming creative ideas, analyzing digital campaigns, or refining video production, AI gives the people on our team an extra edge. Guided by our human expertise, it helps our strategists uncover insights faster, our creatives ideate more compelling concepts, and our digital and video teams deliver even more impactful work.
It is a springboard to elevate the final product to even higher standards. Our strategy, creative, digital and video teams are adept at harnessing the power of AI and using it to test and refine deliverables. The results are a stronger final product for you to better achieve your healthcare marketing objectives.
As I stated in the beginning, people are the reason I chose to lead a healthcare marketing agency. I’m driven by a talented team who shares my passion to help our healthcare clients improve the world. That’s why I’ve fully embraced AI and have encouraged our entire team at Umbrellas on the Beach to do so. We do it to empower clients. We do it to improve lives. It’s all about people.
