Latino Policy Forum Early Childhood Education Campaign
Turning research into a clear call for community action
Challenge
A recent study found encouraging results for Latino students enrolled in full-day, bilingual pre-K programs.
The Latino Policy Forum needed to share those findings with a broad mix of audiences, including school leaders, community organizations, first-generation families, English-learning families and the general public. The campaign also needed to help influence education priorities and funding decisions across Illinois.
Solution
We began by identifying what the study findings meant to each audience and where those benefits overlapped.
That work informed a messaging framework and creative campaign that translated technical research into a clear, memorable story about the value of full-day pre-K for children, families and communities.
The campaign extended across video, infographics, email and social media, driving audiences to learn more and take action.
Results
The campaign materials helped the Latino Policy Forum communicate complex policy research to varied audiences and support its advocacy during the following legislative session.
That effort contributed to more than $2 million in funding for early childhood programs and services.
“The work we did with UOTB was critical in helping us popularize technical research and policy to various audiences to impact change.”
— Rebecca Vonderlack-Navarro
Vice President of Education Policy & Research
The Campaign
The All Day Pre-K campaign turned the study findings into an accessible rallying cry for greater investment in early childhood education.
A clear messaging system connected the benefits of full-day, bilingual pre-K to the priorities of families, educators, community leaders and decision-makers. The visual approach paired bold statistics with approachable community-focused imagery, making the research easier to understand and share.
Our Role
Strategy and messaging
Audience planning
Campaign concepting and design
Messaging framework
Infographics
Video
Email and social assets
Campaign production
