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< Back to articles The Creative Process Advertising is not just pretty pictures. There’s both an art and a science to advertising. And good agencies have both creative and business acumen and use a proven creative process: Business analysis Strategic thinking Testing Creative execution Evaluation

The Creative Process
Advertising is not just pretty pictures. There’s both an art and a science to advertising. And good agencies have both creative and business acumen and use a proven creative process:

Business analysis
Strategic thinking
Testing
Creative execution
Evaluation

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